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Hi, I’m Matt and I’m constantly looking to connect with smart, talented people. I’d love to hear what you’re working on.


What Is Private Equity and How Does It Work?

If you work in startups or a growth-stage business, you've undoubtedly heard the term "private equity" before. Yet most employees don't know what the term means let alone understand the role private equity plays in the market. In this article, we're going to break...

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Go Slow to Grow Fast

Many first-time founders believe in the mantra: "Go big or go home!" The downside, experienced by a slew of recent startups, it raising money at sky-high valuations with a plan to "burn, baby, burn!" with hopes of EVENTUALLY finding product-market fit and generating...

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Five Rules to Follow on Your Entrepreneurial Path

Earlier in my career, deciding what to work on seemed so easy. "Fail fast and fail forward," they said. After some trial and error, I ended up leading a company that has been quite successful to date. That is not to say it's been easy, but it has worked out well - for...

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Can You Build a Perfect Business?

Think about all of the things you buy. This includes the products you use, the media you consume, the ads you are exposed to, the software that runs on your computer and phone, the infrastructure that powers our homes and offices, and the food you eat and drink each...

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Business Is Life

Why do we impose limits on ourselves? Why do we assume "more" is for "other people"? Why do we settle? As astrophysicist Neil deGrasse Tyson puts it: "We presume that balance is a good thing. When something is out of balance, you can get quite innovative in your...

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About Matt

I’m Matthew Russo, founder of SoloHoCo. I’m building a portfolio of profitable businesses and sharing my learnings along the way. I’ve served as CMO and COO of an ad tech company and helped the company grow to over 9-figures in revenue and land on the Inc 5000 list 7 consecutive times.

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In-person, on the phone, or over Zoom,  love meeting other entrepreneurs and business-minded folks. Drop me a line, or schedule some time to meet in-person or via Zoom.

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