Small Steps, Big Potential
Build Your Own
SoloHoldCo
Learn to ideate, launch, and manage a diverse portfolio of personal ventures – and scale your way to success.
Hi, I’m Matthew Russo – founder of SoloHoldCo. I’m a former CMO/COO of 7x Inc 5000 startup sharing what I know about business while building my own portfolio.
Process Over Luck
Turn Ideas into Profits
Ideation
Startups begin with a spark, an insight, or a kernel. Learn to become an idea machine and quickly identify trends that could turn into your “next big thing.”
Validation
Think your idea will change the world? It’s hard to know without sharing it with potential customers and collecting their feedback in a systematic way.
Prototyping
Don’t waste years building the “perfect” solution. Learn to launch early and often, iterating your way quickly through options using low- and no-code tools.
Accolades
About Matt
Current Holdings
What I’m Working On
Accelerate Your Results
My Promise to You
The road to success is rarely a straight path. I’ll never claim to have all the answers, but I’m share what I know so you can live the life you deserve.